Hey there — I’m Jane, the heart behind Simplified by Jane.
If you’d told me a few years ago that I’d be running a blog and helping others simplify their businesses, I probably would’ve laughed. I used to shy away from anything that had to do with “business.” But life has a funny way of preparing us for the things we once feared — and turning those fears into something beautiful.
I started by running a small business, figuring things out one messy, uncertain step at a time. That experience opened the door to my work as a Virtual Assistant, where I fell in love with systems, organisation, and helping business owners build smoother workflows.
Then came motherhood — three little ones who changed everything. Balancing client work, family life, and (let’s be honest) just keeping it all together was my greatest challenge and also my waymaker: It taught me that organisation and automation aren’t just for big people or big brands. It’s a lifeline for moms, freelancers, and small business owners who are tired of feeling stretched too thin.
That’s how Simplified by Jane was born — a space where I share what I’ve learned (and what I’m still learning) about making business and motherhood feel a little less chaotic and a lot more intentional.
Here, you’ll find:
- Automation tips for small businesses and digital entrepreneurs
- Productivity systems and tools that actually fit into real life
- Virtual assistant insights to help you delegate and stay organised
- Honest reflections on balancing motherhood, business, and self-care
My goal? To help you simplify the things that feel overwhelming — so you can focus on what truly matters.
Whether you’re a busy mom running a business, a creative entrepreneur building your dream, or someone just looking to get more organised, you’re in the right place.
Welcome to Simplified by Jane — where we automate, organise, and thrive.